Updated: Nov 28, 2020
Exploring the relationship between the artistic culture and sustainability in the textile industry
“The creative people seek novelty, take risks, are open-minded, and have the independence of judgment. In addition, they live satisfied and convinced of their work, they have self-confidence and are persistent in the face of obstacles. But above all, they have intrinsic motivation, a deep love for what he or she does”.
Creativity is part of everything we do, it's equally important in art as in business, and it’s also one of the cognitive functions of a human brain. Also defined as someone who is able to stimulate his team and can offer ideas to improve a group. It doesn't have a genetic origin and that's why it can be stimulated, we're all invited to use this ability to innovate, therefore education should be used as a tool for its development.
The power to create is related to the strength of the connections within the same neural network of the brain. The greater force with a neural connection within the same network, the potential creative ability of a person can be predicted. That's why it must be trained, it's also defined as a mental trait that allows us to solve problems with a special nature, these must not only be detected but also give them a unique solution where novelty and value are the added components, just as important in certain contexts.
In the field of any aspect of development, cultural, social, economic or political, the notion of creativity could refer in a very general way to the processes or attributes generated by the generation of new ideas and imagination, products or ways of interpreting the world as well as the power of cultural expression as a means to embody and represent different cultural identities.
About education, developing creativity is vital, if we want to achieve an unprepared level when we become adults we start from a young age, it is precisely at this early stage of our life where we spontaneously find the innate attributes of creative people. Barriers or limits are non-existent in acting creatively during childhood.
“Every child is an artist. The problem is how to remain an artist once we grow up"- Pablo Picasso
On the other hand, how to take advantage of this inexhaustible resource to generate concrete actions and impact to the community, must go hand in hand with a sustainable plan to reach a process of change and transformation, in terms of income generation, job creation, and benefits.
From the entry of creativity as a socio-cultural and economic value, as well as the advancement of technological innovation, Cultural industries have also transformed people's lives and as the center of the creative economy they also promote the use of thought and expression, important factors for innovation processes, in the same way, they are providers of content in the development of new technologies of the Information and communications, but above all the great influence they exert on employment levels and as they increase, they generate that the work that comes from weak economic sectors can be absorbed.
Let's talk about the creative economy
Today, the creative economy is one of the fastest-growing sectors of the world economy. On the other hand, its evolution in regions such as Latin America is uneven, and Peru is just beginning to recognize this sector as potential, without forgetting to mention that culture influences the economic results of small and large groups, but above all, it underlies and conditions the processes of economic growth and change in developed countries.
Creativity in textile art-driven through history
The history of textile art goes hand in hand with the international trade history, if you are interested in textile art, you'll definitely have constant innovation and creativity in your professional life, as it also fuses the story told through this art, in turn, setting trends for the future, in addition to being a sector with international impact.
The history of textile art has been a fundamental part of human life since the beginning of civilization.
The methods and materials that over time that have been used for their manufacture, have undergone changes, and maintained their essential functions. The design, the color, including the fibers that are used, allow us to recognize the cultural identity in different parts of the world, the fabrics for their part can be texts that can be read and connect with our most intimate experiences.
Textile production was in a central place about beliefs, identity, and ideologies. Nowadays, the Andean native people stand out for their textile creations in which they maintain their cultural identity tradition.
Ph: Christian Lax- NEW Fashion Book - Museo AMANO
Currently, from the second half of the 20th century, more and more artists from different parts of the world involve traditional textile techniques, as well as unconventional ones, include elements of a great variety such as paper, vegetable fibers, silks, felt, etc. to create artistic work.
The relationship between art and sustainability is not limited to the physical aspect (like painting, sculptures, or even textiles made with environmentally friendly materials) but there is a relationship that goes beyond that can be observed a priori in the piece of art.
On the other hand, history chapters as the industrial revolution represented a great progress in textile technology. Evolution must be constant but without losing the DNA, the mark of identity's people.
Only those who can revolutionize even the most complex areas or contexts are powerful and impactful creative ones, which leads us to conclude that during the next industrial revolution 4.0 through the use of technologies as a pillar of content and information transfer, as well as the optimization of processes, where more attention should be paid.
Innovative companies are usually the largest ones and, often, those that are dedicated to export. Before the shock, fostering innovation was an important objective, now it is a key aspect to go through the subsequent covid crisis 2019, because only through this will it be possible to explain the resilience of companies and the growth of added productivity.
Facing a crisis like the one we are experiencing, allows us to learn something very valuable, only those who were more productive before the crisis and had a higher level of financial strength and technological sophistication will be able to survive. Well, it is estimated that companies in the Andean region have greater ease in adapting to the changes imposed by market conditions, so they are probably the ones with the least inconveniences in the post-pandemic stage, in the same way, they are verified differentiated behaviors regarding the use of technologies in this region. The introduction of innovations in products and/or processes are part of the chances of survival. Therefore, the importance of development and innovation including technology in sectors such as Peruvian textiles where both culture and creativity intervene for economic development.
Every year Peruvian exportations diversify to new markets, and having differentiated products is the key.
To generate greater competitiveness, it is necessary to innovate and without forgetting to include and disseminate culture in this context as an integration tool to also be able to educate to generate knowledge in order to apply and develop.
We are all biologically created to protect our species, it is in our DNA, and creativity has been an important tool for this to happen as well.
The mission: The result of spreading Peruvian textile art through dance,
The result of spreading Peruvian textile art through dance, with the desire to also provide a positive message, and the power to generate a transformation in the future, can be a challenge but not impossible.
Educating ourselves also through art gives us the possibility to bring out emotions and feelings that are expressed, being these also those that determine our behavior, and being viable to generate a high impact on society.
Just as emotions are generated through movement, our brain is also emotional, we perceive the world with the five senses but once they enter we perceive it according to memories.
The Making of NEW Fashion Book
To take an application case in terms of the impact that creativity can generate, it's to invite art as a communication tool and connector, in the same way, to recognize the value and content it has for society.
Be Always In Movement in NEW Fashion Book was a summary of the creativity launched by uniting culture, spreading the best of Andean textile art to the world that seeks a sustainable balance for the world. #FromTheAndesFromTheWorld
Finally, Peru is getting closer to its bicentennial. This is an invitation to prepare and use our creativity more than ever. Remember, that the eyes of the world will be upon us.
Ph: Christian Lax- NEW Fashion Book
Romo M. (1997) Psicología de la Creatividad, Barcelona, Paidós.
Throsby D. (2004) Economía y cultura, Cambridge University Press.
PDNU - UNESCO (2013) Creative Economy Report
BBC (2018) Así funciona el cerebro de las personas creativas, Roger Beaty, Harvad University
Deza M. / Beverinotti J. (2020), Una radiografía de la resiliencia de las empresas de la región andina para enfrentar la COVID-19, BID