The Power of Collaboration
Updated: Sep 9, 2020
The world is waking up and becoming more conscious. More than ever, we need to feel part of the solution. The fashion industry needs to raise the bar and thrive for equality, transparency and for quality over quantity.
As a brand strategist, film producer and fashion designer my drive is to build projects around social and cultural sustainability. Through this article, I want to share two cases on how collaboration can support brands and creatives to build a strategy to continue thriving and to develop their businesses for impact.
Pop Up Collaboration: SLOW FASHION WORLD X REVOLT
Covid-19 has had an impact on many lives and businesses leading to pause, rethink choices and adjust business models.
SLOW FASHION WORLD is our sister agency and global community for Slow Fashion. From April to July 2020 SFW started to question: How to support creatives and ethical fashion brands?
SFW decided join forces again for a 3rd Pop Up edition called Horizons 2020 with REVOLT, led by social entrepreneur Chelsea Vassio. Slow Fashion World and REVOLT have collaborated in various Pop Up editions in Paris.
When two companies share similar values and mission, it helps creative brands to access to new markets, increase visibility and to target faster conscious consumers looking for ethical fashion designs.
The POP UP Horizons 2020 was also in organization with social entrepreneurs from ethical brands: ABORIGENES, NA LINGUI, and COCO COLLIERS. These brands were also part of the editorial collaboration (see full article to see the brand descriptions).
Editorial Collaboration: Conscious Summer ft. Teresa Bracamonte
The editorial was inspired by the late summer in Paris and it’s sophisticated lifestyle. Slow Fashion World produced the editorial in collaboration with Peruvian-Italian visual artist Teresa Bracamonte together with Peruvian creatives Renzo Fuentes and Maco Calderon. These three artists are currently living in Paris promoting culture, art and design accross Europe.
Teresa is wearing Nina P'itay - A brand ethically made in Peru. Location: Touleries Garden.
Teresa currently lives in Paris and is a resident artist of the “Jour et Nuit Culture” Association, located in Fontaine Saint-Michel where she has an atelier. She has exhibited and participated in various individual and group shows in Peru and around the world since 2014.
AWQA (bags), MASHIZAN (shoes). Location: Sena River
Teresa enjoys working with different materials and concepts through visual arts. She is always looking to develop deeper connections through her art and conscious lifestyle. The idea of constantly evolving as an artist and human is important to her.
"Collaboration plays an important role in transformation. If we want to live in a sustainable & inclusive world, we cannot do it alone"
Maco Calderon (top, skirt and hat), MASHIZAN ( shoes), YACANA (clutch). Location: Louvre
Featured brands - "Conscious Summer Paris" editorial.
Each brand shares their mission, values and thoughts about the power of collaboration.
MASHIZAN connects with confident women who have a strong sense of self. They know who they are deep within and are empathetic of the issues that affect the world. They appreciate the work of artisans and prefer quality over international brand name validation.
MASHIZAN'S values connected to slow fashion and craftsmanship are a strong belief in avoiding excess and commoditization of luxury fashion. The brand produces fewer and of higher quality, paying close attention to the manner in which the products are made. They believe in fair and honest pricing that's reflective of the quality of work of the artisans in Florence.
Being conscious has been the root for the brand before and after Covid-19. MASHIZAN wants to show through uniting for this editorial that they work for the common good in an age of a sustainable world. We do not take lightly the perils that the fashion industry has inflicted on our planet. We believe that it is better to consume less and consume better quality products that last longer and stand the test of time and seasons - something that the fashion industry has been caught in a cycle regularly in the past.
MACO CALDERON (Peru-France)
MACO CALDERON is a social fashion brand that revalues and gives visibility to the Andean textile traditions in collaboration with master craftsmen and artisans protecting ancient traditions in principles of sustainability and fair trade in the Andes of Peru.
The brand works with alpaca natural fiber producers of artisan production of cooperatives, social enterprises and alpaqueros of Andean communities, preserving the traditions and collaborating to improve their quality of life. The fibers are produced with minimum impact to the environment that surrounds it, resulting in good quality comfortable garments timeless and ecological.
Being conscious has been the root for the brand before and after covid-19. MACO CALDERON wants to raise the awareness of his consumers about the origin of its products, the benefits of buying from an ethical brand that promotes the traditional techniques and local culture.
Maco Calderon (pants), Nina P'itay (Baby Alpaca Scarf styled as a top). Location: Louvre
NINA P’ITAY (Peru)
Nina P’itay was born from a complex process of self-acknowledgement, acceptance, passion, and conviction to believe in yourself and in the magic of knitting, as well.
Nina, the name of the brand’s co-founder, made her first attempts at knitting using recycled yarn when she was a little girl. And it is thanks to her grandmother’s, mother’s, and godmother’s legacy that this story began.
Nina P'itay is undergoing a process of consolidation towards sustainability while achieving a balance between our job and the environment, which is our only place to live.
The design and knitting of each piece of clothing by Nina P'itay is based on the pillars of circular economy.
Nina P’itay processes six stages intended to improve the existing traditional patterns in the fashion industry supply chain through collaboration. Each of these stages is intended to revert to the impact and provide higher comfort to the community and our surroundings by minimizing waste, reducing pollutants and offering an extension in the garment’s life-cycle, beginning at the selection of high-quality raw materials up to a joint work of raising awareness of conscious shopping, care guide, repair, and reuse.
AWQA (bags), Nina P'itay (Baby Alpaca scarf styled as a top). Location: Louvre.
AWQA (pronounced in English Ah-ooh-ka) means warrior in the Kichwa language. The brand was founded by Mariela Muñoz from Ecuador living in Paris, France.
AWQA wishes to embody this strength emanating from the artisans who, with their courage and their hands, build their future. The brand believes that sustainable fashion resides in the principle of buying less and better. Making quality products is a priority for us. AWQA creates handmade products made with love and care that will last a lifetime and will be passed on to new generations.
Despite the current difficult situation, Mariela Muñoz is optimistic about the future, as more and more people want to consume in a more responsible way. AWQA is committed to continue their work and create accessories, opening more opportunities to artisans to show their work through weaving and jewelry. For AWQA the crisis has led us to strengthen even more our commitment to have a positive impact and to continue creating handbags and accessories that reflect human stories and solidarity.
YACANA (Bags), Fipa Filipa (Coat), Aborigenes (Jewelry). Location: Touleries Garden
YACANA is an ethical fashion and lifestyle accessories brand. Yacana finds its inspiration in the authenticity shown by the folkloric cultures of South America, its vast spaces and its rich culture. This inspiration comes from the personal story of the brand's creator, Aurore Descombes, who became passionate about the continent through her craftsmanship and horses “criollos” (wikipedia: The word criollo originally referred to human and animals of pure-bred Spanish ancestry that were born in the Americas).
YACANA creations are intended for women in search of authenticity who are committed to a fairer fashion through 3 main values: Handmade: all our products are made in part or entirely by artisans according to the highest quality standard. Local Sourcing: the materials used for each piece are produced locally, at the regional or national level, to limit environmental impact and promote the local economy. Humanist: our artisans are at the center of our project, it seems essential to us to introduce them, to explain where they come from, how they work, they make each piece in the collection have a story.
YACANA wants to show through this collaboration that we can work together so that a human and responsible fashion towards the planet is possible. The brand is committed to also show that Latin America has all the resources, talents and techniques to be at the forefront of today's and tomorrow’s ethical fashion.
Get Inspired by Ethical Fashion Brands
REVOLT MEX (Mexico-France) - Top left skirt
Revolt connects with emerging designers and artisans, to promote conscious fashion around France and to highlight entrepreneurs who through their talent and designs are supporting other communities in Latin America.
In Revolt we believe that a new fashion industry is possible if we all commit and work together towards a change in our way of consuming and also producing.
Revolt was born to create awareness, support other entrepreneurs and to take actions to change the fashion industry. Today, more than ever, we know this is not the time to stop fighting for it. This year has taught us that we cannot keep planning life with an individual vision, because if we want our businesses to prosper, we have to learn to connect and collaborate with all our stakeholders, including our Mother Earth.
LAS POLLERAS DE AGUS (Peru) - Demin Jacket top left
Las Polleras de Agus is a mix of respect, passion and admiration for Peruvian cultural identity. Las Polleras de Agus seeks to reclaim Peruvian traditional garments which are being lost over time. Heritage preservation, activating collaboration with different parts of Peru it makes each piece a unique piece of art. Produced through traditional weaving, embroidery, and stitching techniques, their pieces transport you to indigenous Andean Peru.
Founder Griela Perez amplifies the work of communities by building collaborations and opportunities through local entities. Her experience and commitment is to continue connecting communities, work together with folk art weavers, and co-create with local communities in Peru.
FIPA FILIPA (Coat), COCO COLLIERS (jewelry). Location: Touleries Garden
FIPA FILIPA (Brazil - France)
FIPA FILIPA connects with the values of ancestral artisanal processes and humanized production, valuing everyone who is part of the production process, the environment and the Latin American culture.
FIPA FILIPA values connected to slow fashion and craftsmanship are ethics, transparency and environmental and social responsibility. Highlighting its employees and respecting nature, using organic materials and natural dye sources, as local trees planted by small producers, flowers and plants with medicinal properties. Every garment was designed to zero waste and the water used during the processes is used as plant fertilizer.
Being conscious has always been part of FIPA FILIPA´s fashion designer’s life, who is specialized in ethical fashion and natural dyeing process. The brand was created in order to generate income for unemployed seamstresses living in São Paulo, Brazil that were affected during the covid-19 confinement. FIPA FILIPA wants to amplify the work of people through artisan craftsmanship.
MASHAZAN (shoes), NA LINGUI (Skirt), YACANA (bag), COCO COLLIERS (jewelry). Location: Sena River
Check out the video inspiration showing some behind the scenes shots of Conscious Summer SS 20 produced by Renzo Fuentes in collaboration with Maco Calderon and Slow Fashion World.
A big thank you to the team behind Conscious Summer SS20. This project wouldn’t have been possible without team effort of local changemakers who invested their time and support for slow fashion. Click on the names to discover more about their work on Instagram:
Produced by Slow Fashion World .
Creative Direction: Maco Calderón
Video production: Renzo Fuentes
Photography: Thiefaine Tiffeneau
Model: Teresa Bracamonte
MUA & Stylist: Victória Salum
Assistant Partner: Calyce Agency