The Power of Collaboration
Updated: Sep 9, 2020
The world is waking up and becoming more conscious. More than ever, we need to feel part of the solution. The fashion industry needs to raise the bar and thrive for equality, transparency and for quality over quantity.
As a brand strategist, film producer and fashion designer my drive is to build projects around social and cultural sustainability. Through this article, I want to share two cases on how collaboration can support brands and creatives to build a strategy to continue thriving and to develop their businesses for impact.
Pop Up Collaboration: SLOW FASHION WORLD X REVOLT
Covid-19 has had an impact on many lives and businesses leading to pause, rethink choices and adjust business models.
SLOW FASHION WORLD is our sister agency and global community for Slow Fashion. From April to July 2020 SFW started to question: How to support creatives and ethical fashion brands?
SFW decided join forces again for a 3rd Pop Up edition called Horizons 2020 with REVOLT, led by social entrepreneur Chelsea Vassio. Slow Fashion World and REVOLT have collaborated in various Pop Up editions in Paris.
When two companies share similar values and mission, it helps creative brands to access to new markets, increase visibility and to target faster conscious consumers looking for ethical fashion designs.
The POP UP Horizons 2020 was also in organization with social entrepreneurs from ethical brands: ABORIGENES, NA LINGUI, and COCO COLLIERS. These brands were also part of the editorial collaboration (see full article to see the brand descriptions).
Editorial Collaboration: Conscious Summer ft. Teresa Bracamonte
The editorial was inspired by the late summer in Paris and it’s sophisticated lifestyle. Slow Fashion World produced the editorial in collaboration with Peruvian-Italian visual artist Teresa Bracamonte together with Peruvian creatives Renzo Fuentes and Maco Calderon. These three artists are currently living in Paris promoting culture, art and design accross Europe.
Teresa is wearing Nina P'itay - A brand ethically made in Peru. Location: Touleries Garden.
Teresa currently lives in Paris and is a resident artist of the “Jour et Nuit Culture” Association, located in Fontaine Saint-Michel where she has an atelier. She has exhibited and participated in various individual and group shows in Peru and around the world since 2014.
AWQA (bags), MASHIZAN (shoes). Location: Sena River
Teresa enjoys working with different materials and concepts through visual arts. She is always looking to develop deeper connections through her art and conscious lifestyle. The idea of constantly evolving as an artist and human is important to her.
"Collaboration plays an important role in transformation. If we want to live in a sustainable & inclusive world, we cannot do it alone"
Maco Calderon (top, skirt and hat), MASHIZAN ( shoes), YACANA (clutch). Location: Louvre
Featured brands - "Conscious Summer Paris" editorial.
Each brand shares their mission, values and thoughts about the power of collaboration.
MASHIZAN connects with confident women who have a strong sense of self. They know who they are deep within and are empathetic of the issues that affect the world. They appreciate the work of artisans and prefer quality over international brand name validation.
MASHIZAN'S values connected to slow fashion and craftsmanship are a strong belief in avoiding excess and commoditization of luxury fashion. The brand produces fewer and of higher quality, paying close attention to the manner in which the products are made. They believe in fair and honest pricing that's reflective of the quality of work of the artisans in Florence.
Being conscious has been the root for the brand before and after Covid-19. MASHIZAN wants to show through uniting for this editorial that they work for the common good in an age of a sustainable world. We do not take lightly the perils that the fashion industry has inflicted on our planet. We believe that it is better to consume less and consume better quality products that last longer and stand the test of time and seasons - something that the fashion industry has been caught in a cycle regularly in the past.
MACO CALDERON (Peru-France)
MACO CALDERON is a social fashion brand that revalues and gives visibility to the Andean textile traditions in collaboration with master craftsmen and artisans protecting ancient traditions in principles of sustainability and fair trade in the Andes of Peru.
The brand works with alpaca natural fiber producers of artisan production of cooperatives, social enterprises and alpaqueros of Andean communities, preserving the traditions and collaborating to improve their quality of life. The fibers are produced with minimum impact to the environment that surrounds it, resulting in good quality comfortable garments timeless and ecological.
Being conscious has been the root for the brand before and after covid-19. MACO CALDERON wants to raise the awareness of his consumers about the origin of its products, the benefits of buying from an ethical brand that promotes the traditional techniques and local culture.
Maco Calderon (pants), Nina P'itay (Baby Alpaca Scarf styled as a top). Location: Louvre
NINA P’ITAY (Peru)
Nina P’itay was born from a complex process of self-acknowledgement, acceptance, passion, and conviction to believe in yourself and in the magic of knitting, as well.
Nina, the name of the brand’s co-founder, made her first attempts at knitting using recycled yarn when she was a little girl. And it is thanks to her grandmother’s, mother’s, and godmother’s legacy that this story began.
Nina P'itay is undergoing a process of consolidation towards sustainability while achieving a balance between our job and the environment, which is our only place to live.
The design and knitting of each piece of clothing by Nina P'itay is based on the pillars of circular economy.
Nina P’itay processes six stages intended to improve the existing traditional patterns in the fashion industry supply chain through collaboration. Each of these stages is intended to revert to the impact and provide higher comfort to the community and our surroundings by minimizing waste, reducing pollutants and offering an extension in the garment’s life-cycle, beginning at the selection of high-quality raw materials up to a joint work of raising awareness of conscious shopping, care guide, repair, and reuse.